Mobile phone use while cycling: A study based on the theory of planned behavior

Abstract To examine the factors that influence mobile phone use while cycling, mobile phone addiction and perceptions of distraction were included in the theory of planned behavior (TPB) model to explore the relationship between the psychological factors of mobile phone use and cycling from the perspective of social psychology. This study tested the reliability and validity of an extended TPB questionnaire (with 603 eligible responses), explored the correlation between personality factors and other psychological factors, and constructed a structural equation model of mobile phone use behavior while cycling based on the improved TPB model. Consequently, the relationship path between various influencing factors was obtained. The results indicate that neuroticism, conscientiousness, and agreeableness are significantly associated with psychological factors. In addition, the TPB can effectively explain and predict mobile phone use behavior while cycling. Mobile phone addiction, distraction perception and behavioral intention are the most important influencing factors, followed by perceived behavioral control. The influence of attitude and subjective norms is weak. The research results may have positive effects on the prevention and reduction of bicycle accidents and improvements to the safety of cyclists. Additionally, the results provide strong evidence to support the policies of the road traffic safety management department.