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An empirical study on customer profitability accounting, customer strategies and corporate performance
An empirical study on customer profitability accounting, customer strategies and corporate performance
2004
Teemu Malmi
M. Raulas
J. Sehm
Keywords:
Customer lifetime value
Customer retention
Marketing
Customer equity
Customer profitability
Customer intelligence
Customer to customer
Customer advocacy
Finance
Customer reference program
Business
Accounting
Correction
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