Study on the Innovation Methods of University Counselors in the Network Era

The approaching Network era brings new situation to the ideological and political administration of university students.It brings new opportunity and challenge to the university counselors.The university counselors cannot stick to the old working experiences and molds.They should be more aggressive and creative to increase their knowledge and ability to occupy the territory of the Internet,innovate new working methods,construct the platform of networks,spread the advance culture and to improve the effectiveness of ideological and political administration of university students.