Impact of BTL Activities on Physician Medical Prescription

The purpose of the study is to analyze relationship between pharmaceutical companies and healthcare professionals to provide ethical and professional care for patients, to sets standard for improvement of health care by rational use of pharmaceutical products, medical representatives’ good relationships with physicians benefits the patients and enhance the practice of medicine. Information to physicians about products by providing scientific information by supporting medical research and education but physicians’ attitudes towards medication promotion varies and does not necessarily match their behavior.