How ECA vs Human Leaders Affect the Perception of Transactive Memory System (TMS) in a Team

Transactive Memory System (TMS) is a mental representation of the distribution of knowledge between the members of a team. Can an Embodied Conversational Agent perform as well as a Human when intervening as a leader to support the development of the team’s TMS? And, if yes, are there differences in the way the team perceives their respective interventions? In this paper, a perceptive online study is conducted on how Human leader interventions affect the perception of a team’s TMS. The results are compared to the ones from a previous study evaluating an Embodied Conversational agent leader rather than a human one. Both the agent and the human adopt nonverbal behaviors characterizing 2 leadership styles: Transformational (TFL) and Transactional (TAL). TFL is expected to stimulate team members curiosity and creativity in problem-solving; instead, TAL emphasizes the role of the leader in supervising the team, providing it with feedback when needed. The results show that the intervention from both the agent and the human are perceived to potentially improve the perceived TMS of a team. Another interesting insight is that the TFL style works better when performed by the Human, where both the TAL and TFL style perform well when realized by the agent.