[Factors influencing on the Silesian University students' decisions concerning purchasing of vitamin and mineral food supplements].

Correctly composed diet covers the demands of a healthy adult for nutrients, vitamins and minerals. Nowadays constant increase of vitamin and mineral supplements of diet intake is observed. Customers have a great choice of diet supplements on Polish market. They are diversified under the quality and quantitative accounts. The main aim of this study was to evaluate main factors of Silesian University students’ choice while they are purchasing particular diet supplements. The questionnaire survey was conducted in a group of 208 students at the age of 19 to 24. 99,5% of them admitted that they have supplemented their diets with vitamin and mineral preparations until the moment of the experiment. The results indicate that main factors that influence the students’ decisions on purchasing these preparations are: composition of the supplement, price and convenient dosing regimen. Respondents indicate the internet as a main source of information on the supplements being discussed in the following study.