Factors influencing student enrollment in clinical laboratory science programs.

: The results of the phase 1 research revealed three themes concerning junior CLS students' decision to enter a single university-based CLS program: 1) influential people, 2) job characteristics, and 3) program characteristics. Phase 2 data ranked the following item descriptors as the most important motivational factors: choice of program based on geographical location; family and friends as the most influential people in making their decision; the laboratory profession as a stepping stone to other professions; and their college advisor as the most relevant information source for these students. This study provides some insight on ways to attract new people to laboratory science and as a source of information for institutions to encourage young people to enter the field of laboratory medicine. CLS programs can use the information from this study to evaluate marketing and recruiting strategies to increase enrollment. The implications of this study can be summarized as follows: Recruiters should focus marketing the program in their local geographical area. Family and friends should continue to spread the word about the profession. The ability to grow into other professions should be emphasized. College advisors should always remain visible and market the programs; and high school students should be exposed to the profession.