A Study on Leisure Participation and Environmental Perception of Ecotourism towards Well-Being

Along with increasing national income and enhancing living standard, the changes of lifestyles also enhance the citizens’ emphasis on leisure activity. In face of the increasing demands for leisure and travel, people have to maintain good physical and mental conditions in the busy and diverse life. Leisure allows people escaping from environmental perception or surpassing selfhood in leisure to develop self-creativity and satisfy the sense of achievement and performance at work. Leisure and travel therefore become the primary elements in life. Aiming at visitors to Yongchun Niumulin Ecological Tourism Zone in Fujian Province, 380 copies of questionnaire are distributed with random sampling, and 262 valid copies are retrieved, with the retrieval rate 69%. The retrieved data analysis is preceded with statistics software. The research results conclude significantly positive correlations between 1.environmental perception and leisure participation, 2.environmental perception and well-being, and 3.leisure participation and well-being. According to the results, suggestions are proposed in this study, expecting to grasp the future trend of domestic ecotourism and propose suggestions for the modification of ecotourism policies to create larger economic benefits.