Examining CEOs' behavior related to BYOD implementation through the CMUA

Despite prior research on the 'Bring Your Own Device' (BYOD) phenomenon, little attention has been paid to perceptions of opportunities/threats associated with the implementation of BYOD by CEOs. This quantitative study is based on the coping model of user adaptation (CMUA). We enriched this model with quantitative constructs for assessing the CEOs' beneficial and threatening perceptions of BYOD implementation. We also added CEOs' information security (ISS) concern, in order to identify potential security paradoxes, i.e., discrepancies between their concerns and the adopted coping strategies. Results indicate that perceived opportunities/threats and perceived behavioral control have an impact on the type of coping strategy adopted. This study clarifies the operationalization of an enriched CMUA and offers managerial contributions regarding improved protection of corporate information when implementing BYOD. These are the first results concerning 61 CEOs. The full results will be released during the AIM conference with 200+ responses in May 2018.