The Influence of Cultural Factors in Marketing

With the accelerated development of the market economy, more and more companies enter the market, carry out business activities and seek profits. Their marketing activities are subject to many restrictions of the market environment, such as the political, economic, cultural, social and other factors of the market environment. Therefore, the analysis of the market environment is the basis for the company to stand in the position and the prerequisite for the company's long-term development. Some companies pay attention to analysis in marketing, and establish various policies based on the characteristics of the market environment, so as to obtain a great market share and profits, and further develop. However, some companies mistakenly analyzed the market constraints when formulating their strategies, and even did not pay attention to the market environment, resulting in the reduction of profits, or even being forced out of the market. This paper analyzes the influence of cultural factors on companies in marketing, which is subdivided into the influence on suppliers and consumers.