INNOVATION AND SUCCESS: PERCEPTIONS, ATTITUDES AND PRACTICES OF YOUNG FARMERS

The adoption of innovations in business refers to a set of practices and actions which can contribute decisively to the successful development and progression of the enterprise. According to the National Development Low 3299/2004 (GR), innovation is an applied use of knowledge in the production and marketing of new or improved products, processes and services that find immediate productive, utilitarian and commercial application. Innovative practices and operations are an integral part of the organizational culture of the enterprise, and the result of the underlying assumptions and values of the operator itself. In other words, the mentality of the entrepreneur is the one that leads to the application of innovative practices in the business, and this mentality comprises of his beliefs, values and assumptions. The antonym of innovation is “archaism and routine”, and that is why innovation is facing fierce resistance. In this paper, the innovative practices of young farmers are explored, and also their attitudes and perceptions toward success.