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The use of the internet in wine commerce and marketing: the Spanish case.
The use of the internet in wine commerce and marketing: the Spanish case.
2001
J. A. Gómez-Limón
R. San Martín
G. Schiefer
R. Helbig
U. Rickert
Keywords:
Digital marketing
Business marketing
Sales promotion
Wine
Business
Marketing
Advertising
Integrated marketing communications
The Internet
wine industry
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