Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements

ShiRui,MessarisPaul,N CappellaJoseph

Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements

2014

ShiRui
MessarisPaul
N CappellaJoseph

On YouTube antismoking PSAs are widely viewed and uploaded; they also receive extensive commentary by viewers. This study examined whether such evaluative comments with or without uncivil expressio...

Keywords:

Advertising
Psychology
Recommender system
Public service
Perception
Social psychology
Social influence

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