The Influence of Internet Finance on Public Investment and Financial Management Concept and Countermeasures

With the rapid development of Internet information technology, the derivative Internet financial industry has gradually occupied a broad share in the financial market. This provides new investment channels and means for public investment and financial management, which not only promotes the realization of investment speed and convenience but also improves the effective circulation of public precipitation funds. The emergence of Internet finance has caused a certain impact on the traditional investment and financial management concepts of the public. This paper focuses on the public under the influence of Internet finance financial concept change, through the analysis of the potential reasons, and combined with the characteristics of Internet finance, put forward some suggestions.