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The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling
The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling
2021
Sascha Alavi
Eva Böhm
Johannes Habel
Jan Wieseke
Christian Schmitz
Felix Brüggemann
Keywords:
Sales management
Incentive
Marketing
Service innovation
Business
Ambivalence
Correction
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