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Eva Böhm

Technical University of Dortmund

5

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19

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Online reviews generated through product testing: can more favorable reviews be enticed with free products?

2021 Journal of the Academy of Marketing Science
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The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling

2021 Journal of Product Innovation Management
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Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration

2020 Industrial Marketing Management
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Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

2020 Journal of the Academy of Marketing Science
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Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling

2020 Journal of Personal Selling and Sales Management
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