Travelers and location-information in the mobile environment - consumer attitudes and a prototype of a service for early adopters of mobile internet.

Survey results show that travelers with e-commerce experience are among the early users of mobile Internet services. The members of this segment seem to be relatively willing to share personal information on the Internet. It can be hypothesized that in most case the individual does not experience misuse of this information. In the mobile environment, location based service are now starting to appear. The user of the mobile phone will then be aware of the fact that others will know his/her location. Hence, the question of how users can make privacy decisions in this new mobile environment is important. In the paper, a prototype of a new service is described. This service or application gives the user the control over to whom information about his or her location is revealed.